Advertising BtoB Direct Marketing Media 
ViewPoint
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?
Paul Gillin
OCTOBER 5, 2011
In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.
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ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. ” Convergence: Technology, CRM & Social Media.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. ” Convergence: Technology, CRM & Social Media.
ViewPoint
DECEMBER 17, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.
markempa
JULY 16, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Early Stage Leads are too important for Sales People Alone | Main | 9 1/2 Ways. And dont just send a canned response either.
markempa
SEPTEMBER 12, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.
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