Remove Advertising Remove B to B Remove Direct Marketing Remove Media
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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. To back up, what is this performance marketing thing, anyway? There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Pay per lead.

B to B 80
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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120
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If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. Let me break it down for you.

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2011 B2B Marketing Predictions

Online Marketing Institute

We are always trying to stay on top of the B2B trends in the marketing industry. However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. I’d love to hear your thoughts. +

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. Nicoline is an online marketing expert with a vast love for marketing that matters. 00:36 – Nicoline Maes’ background in B2B Digital Marketing. 22:42 – Marketing is an orchestra.