Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. As readers become accustomed to the short, quick, colorful methodologies associated with Social Media messaging such as Twitter, the white paper medium must evolve from its stark, black and white past to engage this new and savvier online audience. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. She’s especially interested in working with small and medium-sized businesses. Find her website at Global Copywriting. Tags: Expert Interviews. Sarah Mitchell's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Janice King's Bio.

Paper 100

Paper Work Management Marketing Management SME 100