Remove Advertising Mediums Remove B2B Sales Remove Copywriting Remove SME
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5 Traits Strong B2B Marketing Writers Have in Common

BOP Design

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. A Journalistic Approach. What does this mean?

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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

This experience included a variety of sales, marketing, business development, and management positions. Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting.

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What Is Content Marketing & What Will It Cost Me?

BOP Design

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. In this post, we’ll address what is B2B content marketing and what it costs. In this post, we’ll address what is B2B content marketing and what it costs. content marketing.

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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

Bob Bly's CopyWriting Blog. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers.

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

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