BOP Design

JUNE 24, 2019

The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. Copywriting is creating marketing text that explains a particular topic. The primary goal of copywriting is to clearly explain features, benefits, and advantages. Editorial calendar.

Paid Content 82

Paid Content Cost Work Management Planning 82

SmartBug Media

JULY 16, 2019

The distinction gets tricky when you are writing a single piece of content for multiple personas, necessitating a happy medium between technical and general—but when the personas are clear, the level of detail should be as well. SME interviews are great for not only tackling the topic at hand, but for writing future content.

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Janice King's Bio.

Paper 100

Paper Work Management Marketing Management SME 100