NetLine
APRIL 14, 2022
NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. The Relationship Between Buying Journey and Content Format. On-Demand Webinar.
Vidyard
MAY 5, 2017
What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. Just as Joe Pulizzi suggests you should start your content marketing strategy in general , you’ll want a video marketing mission statement. Some options include: Recorded webinars. You’re all set.
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Martech
JULY 14, 2022
Mid cycle: Companies selling expensive products – like a CRM – to medium and large businesses. Full cycle: Companies selling low-cost, commodifiable goods – like office products – likely to small or medium-sized businesses. Read next: 3 effective ABM strategies you should consider. It’s not cost efficient.
Valasys
JANUARY 23, 2020
Lead generation forms the bedrock of a highly successful B2B sales strategy. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Read more on B2B Marketing in Martech Age.
Exo B2B
SEPTEMBER 5, 2023
Key moments in the decision-making process and the dispatch of important documents are still handled by this medium. In very long cycles, you might consider automating certain e-mails, especially in the discovery and consideration phases. And the others… Texting.
Valasys
JANUARY 17, 2020
B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketers need to rely on niche-specific targeting strategies.
ClickZ
JANUARY 22, 2020
The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle.
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