KoMarketing Associates

JUNE 1, 2017

Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)? Is it widespread or still emerging?

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Digilant

MARCH 3, 2022

In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019. With that growth curve and the unique ad formats available for in-game advertisements, you can imagine why games are such an opportunity for advertisers. They might be static images, videos, or even gamified ads.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Digilant

DECEMBER 7, 2023

billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67 Despite the tremendous growth, gaming is still overlooked by many advertisers. minutes per day playing games on their mobile devices. As such, there are an estimated 3.09

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. I hate to break it to you, but video content and marketing are becoming increasingly intertwined. I hate to break it to you, but video content and marketing are becoming increasingly intertwined.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Liveintent

JULY 6, 2022

Display ads are text, image, or video advertisements in the digital, online space. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. Common examples include interscroller ads on mobile and homepage takeovers on web pages. Native Ads.

Display 109

Display Ads Advertorials CPC 109

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This is why having cohesive messaging across all mediums is so important. And it was an instant hit. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

LeadSquared

JULY 24, 2013

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertisements 52

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Every customer interaction is important, whether on a desktop or mobile device. Making mobile interactions enjoyable can be a great way to attract more B2B customers.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Launch Marketing

JULY 10, 2019

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Keep your video concise and to the point.

Top of Funnel 64

Top of Funnel Video Marketing Tips Paid Search Agency 64

Martech Advisor

MARCH 30, 2020

WhatsApp is the world's most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop. As the app has a global userbase, it is a go-to platform for diverse audience segments, whether you're advertising to the U.S.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Liveintent

APRIL 28, 2021

To stake their claim, health and wellness brands must be strategic in their advertising and marketing approach, which will only become increasingly challenging with the deprecation of the third-party cookie – unless, of course, health and wellness brands know where to look. Can I advertise on those? And, pretty awesome.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Webbiquity

SEPTEMBER 4, 2018

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Pop-ups, advertising bars, and videos of products can help put your products in front of visitors. Increased Mobile Technology. Mobile devices are increasingly preferred by buyers for online purchasing as well. Conclusion.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. And it has proved an incredibly successful medium over the years. Advertisers will reach audiences via online/connected TV.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Hubspot

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. Reddit Blog ). Reddit Blog ). Reddit Blog ). Source: Reddit Blog.

Stats 100

Stats Mobile Advertising Internet Marketing Mobile Marketing 100

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Mobile Apps: Augur, Progress, and Buildfire. Video Marketing: IBM, Vimeo, and Bent Pixels.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. Medium and WordPress are the obvious ones: They’re both well-known content management systems. Google, for example, announced last year that it receives more search requests on mobile devices than computers in the U.S.,

Facebook 168

Facebook Social Networks Advertising Mediums Mobile Advertising 168

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

ClearVoice

MARCH 31, 2021

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Pinterest hosts its first global advertising summit virtually. Social media updates for Facebook.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”. What can you say that provides value to your ICP?

Ideal Customer Profiles 101

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 101

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. It provides a comprehensive suite of tools that allow brands to easily monetize their content across a variety of platforms, including websites, mobile ads, videos, and games.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Brandwatch Marketing

JANUARY 2, 2019

81% of all small and medium businesses use some kind of social platform. billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. There are 3.03

Statistics 111

Statistics Social Media Media Mobile Advertising 111

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. The blog written by one of the more re-tweeted people in the digital marketing world is a top option. HubSpot’s Marketing Blog. What we like: Includes a supporting video. However, not all marketing newsletters are equal.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90