Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

JUNE 28, 2021

Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation. That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai.

Zoominfo 100

Zoominfo Ideal Customer Profiles Conversion Top of Funnel 100

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

JULY 6, 2020

At ZoomInfo, the story was no different. We took our favorite ZoomInfo events and made them virtual. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. ZoomInfo Going Public During The Pandemic.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. What is Cross-Selling? How Do You Know When To Cross-sell?

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

JULY 28, 2022

In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. Intelligent lead routing is a key component of that effective, speedy sales motion.

Enterprise Management 130

Enterprise Management Lead Scoring Lead Ranking Sales Qualified Leads 130

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Purposes of a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). Afterward, they’re either disqualified or passed onto sales teams. Some things need to be as automated as possible for sales teams to make the best decisions when acting on MQLs and leads.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

AUGUST 4, 2020

A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. We can all agree that the process almost always improves results. Plus, let’s not forget, every customer starts out as a lead. How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. What is Cross-Selling? How Do You Know When To Cross-Sell?

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

JANUARY 18, 2023

In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose. In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. Data privacy is a top priority at ZoomInfo.

Communities 130

Communities Zoominfo Promotion Privacy 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . One thing’s for sure: it’s not always simple. Personalize at scale.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Zoominfo

AUGUST 4, 2020

A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. We can all agree that the process almost always improves results. Plus, let’s not forget, every customer starts out as a lead. How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

MAY 31, 2023

Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey. Bottom line: intent data is gold.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. At ZoomInfo, we’re changing that. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights. We are at the dawn of a new era in B2B sales and marketing. Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. a ZoomInfo partner. ZoomInfo MarketingOS Finally, ABM with data you can trust. After that, marketing’s job is done. “In

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

MARCH 15, 2022

You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. “The more profitable experience for search engines is more people clicking on ads. ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, you can test different parts of the funnel.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Let’s continue with our example from earlier.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Is ZoomInfo an integral part of your GTM strategy?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. 5 Steps to the Customer Profiling Process. What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. One thing’s for sure: it’s not always simple.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 110

Buying Cycle Intent Buy Intent Signal 110

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? So make CRM hygiene maintenance a part of your sales and marketing strategies!

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Technographics (Tech stack) Do they use technologies that complement your own products? Who are the real advocates for your product?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

OCTOBER 5, 2021

Below we explain how chat, ad retargeting, and real-time data enrichment can help turn anonymous website traffic into an asset that can fuel more personalized, targeted marketing campaigns. With chat, “you are essentially switching your go-to-marketing strategy from being reactive to proactive,” says Arjun Pillai, VP of growth at ZoomInfo.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100