Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?
Valasys
MAY 1, 2024
Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Imagine showing your ad for sports equipment to someone who prefers ballet. Do they love hiking?
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LeanData
NOVEMBER 9, 2022
In sales, conversion typically refers to the rate new leads become customers. . However, there are conversion metrics up and down the sales and marketing funnel. Clicks on paid media ads? Yes, that’s another, as well as the conversion on the referred page the ad directed the guest. Email opens?
SalesIntel
AUGUST 14, 2023
As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns.
Valasys
SEPTEMBER 30, 2019
On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.
Bluetext
FEBRUARY 1, 2023
The name alone sounds strong, confident, and a surefire way to efficiently move customers through the sales funnel. Lead generation is the well-known start of the traditional marketing funnel, which typically transverses the customer through the attract, nurture, convert, close and delight stages.
PureB2B
APRIL 21, 2017
The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. So, What Is Buyer Intent? Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Ask Why, Not What.
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