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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) I hired an agency.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content. Fixing the Funnel. They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? At the top of the funnel, a blog should focus on the customer, be engaging, and educational. Email is another popular marketing strategy for tech companies. Use paid social media.

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10 Common Social Media Statements Verified or Debunked

ClearVoice

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. General social media statements to verify or debunk. Organic content speaks to your current audience, while paid media speaks to potentially new fans.

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The Teamlancing Dynamic of a Social Media Team

ClearVoice

People are discovering the potential of owning freelance businesses, and companies are recognizing the power of hiring a nimble team of experts. The concept can apply to all industries, and the field of social media is no different. Contrary to popular belief and assumption, social media is more than just posting content.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

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Top 10 Social Selling Tools

Oktopost

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

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