Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Your CPL or CPO after a few campaigns are just your benchmarks.
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