Advertising Funnels B2B Intent Leads Media 
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions.
SalesIntel
OCTOBER 20, 2024
Whether a business operates in B2C or B2B markets, acquiring new customers is essential for growth and sustainability. A well-structured customer acquisition funnel ensures that every step of the customer journey—from discovery to purchase—is strategically planned and optimized.
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Learn from the Pros
MARCH 21, 2024
As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Examples include Google Ads Data Hub , Snowflake , and LiveRamp. Source: Contentlift.io
SalesIntel
AUGUST 14, 2023
As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns.
LeanData
NOVEMBER 9, 2022
B2B revenue teams are absolutely obsessed with conversion metrics. In sales, conversion typically refers to the rate new leads become customers. . However, there are conversion metrics up and down the sales and marketing funnel. Clicks on paid media ads? But, do B2B organizations have it all wrong?
Valasys
SEPTEMBER 30, 2019
On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.
Bluetext
FEBRUARY 1, 2023
B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.
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