We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
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SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Either they’re always waiting for their Marketing Ops team or agency to turn around reports, or they’re relying on metrics in native ad channels that aren’t tied to pipeline and revenue.
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