Biznology

MAY 19, 2020

In this Q&A, Casey Hall, President of Lumberjack Social , a digital marketing agency specializing in social media, explains why marketing messaging is so important and what to keep in mind. Some budgets can be reallocated to online advertising, but that presents its own challenges in terms of tone.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Advertising. Photo credit: Great British Chefs.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Biznology

FEBRUARY 22, 2016

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Viewer’s computer is missing a necessary plug-in to display interactive media. Large advertisers, such as Dell, Ford Motor, and MasterCard ( Bloomberg Business ).

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Biznology

AUGUST 8, 2019

Thanks to an introduction from the longtime agency pro and university instructor Freddy Rosales , I had the chance to meet Martin J. Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Frias , who filled me in.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

JANUARY 17, 2011

When I started my agency, it started out as an organic SEO shop. Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. They wanted to know how to identify, train, and manage SMEs for ongoing influencer marketing campaigns. The audience tends to tune that stuff out like advertising content. How do do B2B influencer marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

NOVEMBER 18, 2013

Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Our strategy is going to be based on how we can provide the best possible campaign for each audience. 96% of them have joined Social Media. Only 14% trust advertisements.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

SEPTEMBER 5, 2014

An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. It might be the agency’s fault or simply the result of misguided direction from the client. media placements that reflect targets. clear messaging.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Biznology

APRIL 4, 2013

Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. I explained how this model doesn’t work especially well in digital, where the target audience is more skeptical and proactive than in traditional media. New Demand Generation Goals.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? Now, however, they call it influencer marketing, though it’s really become mostly sponsored advertising. No review, no editorial.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. If you’re interested in the case study, please read on.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 11, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Confessions of an influencer agency exec on micro-influencers: ‘It’s all going to implode’ Why do brands ignore micro-influencers?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). The SMS campaign offering mobile coupons. But there is a big problem–most people don’t know how to prove it.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JULY 5, 2012

It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Some banner advertising and email rental lists are sold this way, as well. If you give me control of the creative and the media, sure. Pay per lead.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

OCTOBER 21, 2014

Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MARCH 18, 2014

I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. Social media is a trap. “Who would want to share my press release to social media?”

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

MAY 14, 2013

But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. I call it a social media bootcamp. Who sends you fan letter, naughty selfies, or entire ears!

Campaigns 80

Campaigns Advertising Agencies Twitter Social Media 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I am an “earned media” social media marketer.

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 10, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance! Welcome Kerry! Fantastic for someone in their first job!

Social Media 80

Social Media Paid Search Agency Advertising Agencies Media 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JUNE 18, 2013

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.

Social Media 80

Social Media Media Advertising Agencies Public Relations 80

Biznology

JANUARY 7, 2014

Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. Remember, all you need to do is attract the attention of employers, colleagues, reporters, agency reps, and brands. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

SEPTEMBER 24, 2013

It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you’re still the hegemony, still control a monopoly. It’s putting lipstick on a pig. Why am I discussing this again?

Work Management 80

Work Management Marketing Management Paid Content Paid Search Agency 80

Biznology

FEBRUARY 4, 2014

Also, remember that there’s a lot of money, a lot of power, and a lot of big brands and global agencies vying for that limited time. There’s a chance that if you don’t have an in, you’ll come up with goose eggs at the end of your campaign. Earned media mentions makes Google very happy. Can you compete?

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80