Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
It's an outbound strategy that is only effective if you have a well thought-out strategy. While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Think Google Adsense and Facebook Audience Network.
Let's personalize your content