Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? It's an outbound strategy that is only effective if you have a well thought-out strategy. While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign.
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