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Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52
article thumbnail

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52
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article thumbnail

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 40
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Think Google Adsense and Facebook Audience Network. Using the same vegan dessert company, let's say they launched an ad campaign through Google's ad network. So what about ad networks?

Buy 83
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How to Make Money on YouTube

Hubspot

It can also build a base of subscribers that other companies using YouTube will actually pay to advertise their products to. Bumpers are sold through cost-per-minute (CPM) bidding, which means you pay for every 1,000 plays of your ad on YouTube. They're best used as a compliment to a TrueView ad campaign.

Youtube 77
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Long Tail Ad Network Makes Sense for Technorati

readwrite

The company says that it “collects, organizes, highlights, and distributes the online global conversation,” which is short hand for, “we have a lot of data on who’s saying what about what.” All that adds up to a lot of monetizable, niche traffic. That’s where Technorati is hoping to score big.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Companies are engaging in bid wars to conquer the top position in real-time. If you are running ads on Google, you need to set up your Google AdSense account to start running ads. Advertisers usually pay using a CPC or CPM model. You can also find PPC agencies on Google or PPC company directories such as Clutch or G2.