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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. To uncover who links back to your competitors, you can use tools like Moz Link Explorer. SERPs aren’t fond of copied, poorly-written material.

SEO 203
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COM vs.NET vs.ORG: How to Choose Your Domain Name Extension

seo.co

If the domain has been live and has had some basic content for a couple of years it may already be out of the Google sandbox (so called), than a domain you simply pick up on Godaddy for $10. While it’s good if you can find a way to get a TLD, you should avoid the following: Adding hyphens to get the desired website.

Domain 69
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Should You Be Using a Private Blog Network (PBN) for Link Building ?

seo.co

. + PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + But what are these link building entities, exactly, and are they really worth the time and effort? To understand why this could be valuable, you have to understand the basics of link building.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

This guide covers: Adding your website to Google Search Console. Adding filters. Of course, the more information you have, the easier it is to rank higher -- but simply adding your website to GSC won’t automatically make your rankings go up. Click Links. Open the Top linked pages report. Submitting a site map.

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Instead of interrupting potential customers with intrusive ads, inbound marketing seeks to engage them by providing useful information that helps them solve problems and make informed purchasing decisions. We launched cross-device campaigns across various platforms such as Google Ads, Microsoft Ads and Amazon Ads.

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SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

Content marketing is the best way to build your authority and relevance on-site over time; you’ll have the chance to choose topics and optimize for keyword phrases your target audience will use, and simultaneously create content that proves your authoritativeness on the subject. Off-site optimization (link building).

SEO 111
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How to Think Like an Investor to Win at Content Marketing in 2020

Single Grain

They don't even think about doing proper link building. For higher DA: Create viral content that press sites would want to link to. HelpScout’s “ 75 Customer Service Stats and Facts You Can't Afford to Ignore ” is a viral piece of content that has been referenced by publications like GoDaddy, USA Today, Forbes and IBM.