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See into the Future of Search Engine Marketing at SMX West 2017

QuanticMind

To share more insights on search engine marketing and tackle any questions you may have, visit our booth at #204. We also said goodbye to right rail text ads on Google search engine result pages , which were replaced with product listing ads (PLAs) for Google Shopping.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. Don’t be the person adding 10 hashtags to your posts.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This functionality had only been open to a select group of “Influencers”, of which an initial 150 were selected to pilot the program and several more were added throughout the past year or so. We need to think about content marketing and distribution across a greater range of platforms and buyer experiences.

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Search Engine Advertising – Best & Worst of Paid Search 2016

QuanticMind

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Value Added Resellers (VARs) – The tools that vendors use to match how customers increasingly want to discover, buy and manage – self-service, online, and in context to their specific problem – are the same tools that resellers and the channel need to manage your customers on your behalf. B2B Search Engine Marketing Blog'

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Best Practices for Digital Marketing for Technology Companies

KEO Marketing

Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. Also, according to Content Marketing Institute/MarketingProfs, LinkedIn is the top platform for B2B content marketing. Focus on search engine marketing.

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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. They search, with their voices or on their mapping apps or however. Mobile users nearly exclusively use search to find what they’re looking for.