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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Why Zemanta? Multiple targeting options (e.g. Why Outbrain?

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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% Examples include YouTube, Pluto TV, and Tubi.

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Understanding Inbound Marketing Strategy vs. Outbound Marketing

Sharpspring

When it comes to comparisons between inbound marketing and outbound marketing, there is one main factor that differentiates the two marketing styles; one is invasive and the other isn’t. This form of marketing is designed to snatch the audience’s attention, whether they are open to looking at an ad or not.

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Who Will Win the War for TV Ad Dollars?

Contently

billion in ad sales, a 20 percent increase over London, according to Ad Age. There are a few characteristics that differentiate the internet from media platforms that came before it. In the past, brands could only reach consumers with expensive print and TV ads, which could do little more than promote brand awareness.

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

They'll know exactly how to differentiate your product or service to make it attractive to your target audience. Samsung uses benefit segmentation to personalize ads for different target audiences. Compare this to the next ad where Samsung focuses on the practicality of the phone. Source: YouTube. Source: Tv Advert Songs.

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How Long Does it Take to Get Results from Content Marketing?

NuSpark Consulting

Differentiate or die. Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. It starts with an understanding and helping your audience to solve their problems.

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What Is Brand Awareness?

ClearVoice

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. For example, fragrance commercials are famous for making no sense and not showing the product till the end — but a fragrance ad will often focus right on the bottle. Video plays.