Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. Keep reading to learn more about when image ads still make sense—and when video ads do—and best practices to ensure they break through the noise.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Metadata

JANUARY 18, 2023

Despite the economic outlook, it’s not time to pump the brakes on paid media strategies. In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. Which team members, contractors, or agencies aren’t pulling their weight?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

APRIL 25, 2023

The bad news is you still need to spend at least $20k every month on paid ads to make the math work. It’s hard to get much value out of Metadata if you’re not spending money on paid ads. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Adobe Experience Cloud Blog

OCTOBER 5, 2016

Taking the negative bias of social media as an example, when analyzing your data, you may find that you have a high cost per acquisition on your paid social media campaigns. At first glance, you might think this is confirming your bias that social media is not effective because it seems more expensive than other tactics.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Hubspot

APRIL 23, 2020

We knew that reports were a content type that worked well for us in the past. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences. We wanted to build content to support marketers planning their strategies for the upcoming year. So, we brought in the humans.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. For instance, check out the ad that came up in my search for “hair plugs”. Benefits of PPC. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Metadata

AUGUST 23, 2022

In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads? First things first: Facebook ad performance will vary for you depending on several factors. What is a good CTR for Facebook ads?

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). More SaaS companies should do the same. Why 46 Percent of LinkedIn Ads Fail Click To Tweet.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Act-On

FEBRUARY 26, 2024

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Metadata

MARCH 16, 2022

We often review campaigns for our clients, and we’re always surprised at how many marketers aren’t using the right call to action on their ads. Just like headlines, copy, and images, you should be testing your call-to-action (CTA) frequently and experimenting with what works best for you and your company. What is a CTA? What is a CTA?

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Metadata

JULY 13, 2021

You don’t spend (or aren’t planning to spend) $10k/month+ in paid social ads. If you’re not spending at least $10k every month in paid social ads, Metadata might not be the right fit just yet. And, no, it’s not because we want you to spend more (our pricing isn’t based on a cut of your ad spend).

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Metadata

JANUARY 8, 2024

But according to Liam, those metrics mean jack to everyone at your company who matters. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. We couldn’t agree more, Liam. “One Schedule a demo today.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Directive Agency

APRIL 22, 2022

There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. It might be time to consider a content syndication campaign. What Is Content Syndication. Whitepapers.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Metadata

DECEMBER 15, 2020

We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn. We used LinkedIn conversation ads last quarter and generated 100+ demo requests. Not a single person actually showed up to their demo.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Brandpoint

JUNE 24, 2021

AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. CMI: Content Marketing Institute.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118