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10 Best B2B Webinar Platforms for 2021

Oktopost

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. .

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

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Confessions of a marketer: Webinar recording + Q&A

Litmus

That’s why we spent some time talking through marketing confessions in our latest webinar. Whether it’s those acronyms you have to look up every time or that completely blank email you sent to 200,000 people, we covered some of the biggest email marketing mistakes we’ve seen (and made ourselves).

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Understand Your Audience.

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How to Keep Your Email Marketing Funnel Engaged 

Litmus

Emails that tell them more about your company mission and how you add value for customers. An opportunity to set preferences for the type of content they are seeking from you and their preferred frequency. Interactive emails that let you learn more about their interests through email polling or surveys .

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How to Prepare for Your First Webinar

Golden Spiral

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.