SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Salesforce Marketing Cloud

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. I hope you received subsequent emails that felt thoughtful, at a respectful frequency and with content that was relevant to you.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

MAY 24, 2024

From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. But emails are not magazine ads. All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. Annoyed, no doubt.

RFP 120

RFP Deliverability Blast Campaigns Budget Programs 120

Outbrain

MAY 9, 2021

Customer engagement is one of the most pressing issues for marketers today. For some it might mean sourcing materials from suppliers who support your values and ethics. Take advantage of conversational marketing. Digital marketing is becoming more sophisticated, and so are the expectations of customers. Significantly.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

Salesforce Marketing Cloud

MARCH 25, 2024

Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to connect with the most sophisticated audience yet. What’s next for generative AI and marketing? It’s all possible with Data Cloud for Marketing. Our latest research tells you all you need to know.

Marketing AI 119

Marketing AI Generation Paid Search Agency Ethics 119

SalesIntel

SEPTEMBER 14, 2023

Geographic Location: Define the geographical regions or markets where your product or service is most relevant. This could include CEOs, CTOs, marketing managers, or IT directors. Here’s what to consider: Data Update Frequency: Inquire about how often the provider updates its database.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52