Valasys

JULY 26, 2021

It’s challenging to create high-quality leads that will convert into customers. However, if done effectively, it might help your company outperform the competition and expand dramatically. You should drive more B2B traffic to your content, which can increase your subscriber’s list. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Benefits of Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Act-On

FEBRUARY 26, 2024

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Integrate with Other Content Production.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

SmartBug Media

OCTOBER 21, 2021

Case Study: De-mystifying the HubSpot Custom Report Builder. Ensure you’re using custom properties to capture the data that matters most to your team and organization. And last but not least: Custom reports: Is a very powerful type of reporting and it is what HubSpot used to call cross-object reporting.

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. via @TomosonReviews. Click To Tweet.

Planning 108

Planning Marketing Plans Budget Programs Deliverability 108

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. There is a free and paid version of GA (the latter is called Analytics 360). Get your custom Javascript tracking code that’ll allow GA to monitor your site.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

QuanticMind

JANUARY 17, 2020

An hour or two later, she starts seeing remarketing ads for the boots she just bought. Targeting these “micro-moments” before people make a purchase decision requires automation capabilities beyond simple remarketing ad campaigns. Expanding targeting and optimization capabilities to include social and Amazon is a great place to start.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. How often do you think about the amount of content published on the Internet daily? That’s a ton of content vying for a reader’s attention.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Single Grain

MAY 23, 2023

Because of its broad and global reach, Twitter is one of the best social media advertising platforms for businesses to showcase their brand and interact with their target markets. Twitter ads carry their own distinct advantages over other paid social advertising sites, such as Facebook, Instagram, LinkedIn or Pinterest.

Paid Content 52

Paid Content Twitter Advertisements Advertising 52