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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? If blogging will be part of your strategy, get started now! For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ?

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Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. Here’s a general overview of things I see many people doing on blogs that don’t bring good results: Frequency : Not posting enough. The blog you save may be your own! Blog this on Blogger.

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The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]

Hubspot

It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? That's right.

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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

So Come All Ye Bloggers ! Of course, Instagram saw some serious backlash about this “share user content and your information” piece, because it implied that Instagram might take users' photos, use them in ads, and not pay users for using them. We're About to Start Seeing Video Ads on Facebook, From Business Insider.

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11 Expert Tips for Growing Your Company's Blog

Hubspot

(And if you''d like to see how your blog stacks up, you can find your Inboundrank here. ). To build and keep an audience, you need to set expectations around the quantity and frequency of articles. Many business blogs just post an article or two, then nothing for three months -- and then probably don''t see the results they''d hope.

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How to Write an Effective Business Blog

Webbiquity

The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. A blog is not an ad, a traditional Web site or an online brochure. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Avoid being derivative.