KoMarketing Associates
MAY 3, 2018
This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site.
Martech
OCTOBER 14, 2021
The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms. Identity resolution platforms aggregate data from many consumer touchpoints. ” said Loriot.
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B2B Marketing Analytics
APRIL 3, 2022
We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with their customers. These touch points are then further related to the different data sources about campaigns, channels, accounts, opportunities, etc. All those get answered now and on the fly!
Buffer
NOVEMBER 24, 2020
To make things even easier for you, Buffer analyzes your posts for you to tell you which day, post type, and posting frequency gave you the highest engagement rate. Finally, if you want to see how your posts have performed on aggregate, you can look at the post summary table under the Posts tab. When were the posts published?
Adobe Experience Cloud Blog
OCTOBER 31, 2017
That has been our most effective placement for ads. The way I see it, the new Explore Feed could go one of two ways: users could adopt it as a news aggregate similar to an Apple News feed that they check for updates, blogs, and articles to share, or they could completely disregard it and treat it as a spam folder.
Bannerflow
DECEMBER 14, 2022
It’s common knowledge that personalised ads are more successful. We’ll cover how businesses can use data to create personalised display ads for a greater return on investment. These target audience segments help marketers create content and personalised ads specifically for people who are more likely to buy their products.
Act-On
FEBRUARY 26, 2024
A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?
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