Martech

MAY 24, 2024

But emails are not magazine ads. Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. That included adding an extra step with DMARC. I am a big proponent of the opt-down. How frustrating.

RFP 109

RFP Deliverability Blast Campaigns Budget Programs 109

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Opens per customer Are you trying to adjust your email frequency rate?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. But how about measuring the results?

Email Marketing 125

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. About 80% of marketers in the Epsilon survey said they depend on third-party cookies, which are used for more than just serving ads.

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate. Those metrics all have their uses, mainly as trend indicators.

Budget Programs 120

Budget Programs Long Tail Marketing Ad Frequency Click Rate 120