Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. Why data clean rooms? Take LiveRamp, for instance.

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Salesforce Marketing Cloud

APRIL 21, 2022

But below the surface, there’s a whole world of added complexity as new marketing channels and technology emerge and companies adapt to shifting regulations and consumer expectations. To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. Watch the webinar.

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Adobe Experience Cloud Blog

APRIL 20, 2020

Based on the answers you give back, the algorithm analyzes its database, searches for more of your online information (such as your social media channels), compares its data with your responses, and creates a “draft” site you can review – all in a few minutes. . Boosting privacy. Take the Firefox 70 update.

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Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. Limit the use and disclosure of sensitive personal information. So who do these laws apply to?

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SmartBug Media

JANUARY 17, 2020

If you’re collecting personal data (let’s say for an email marketing campaign) to support your Saas marketing strategy , you will need to clearly outline why you are collecting this information and what it will be used for. In addition, if you have that little checkbox underneath the form to request more information that says “SIGN ME UP!”

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The Customer

APRIL 14, 2020

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security? 9 min It’s Data Privacy Day.

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Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Consumer awareness.

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Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.

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BenchmarkONE

NOVEMBER 3, 2021

Businesses and consumers alike have learned that you do not need to attend live marketing events at overcrowded expo centers to connect, hold in-person meetings to close deals and earn consumer confidence, or even snail-mail out your marketing tools and information. Consumer Privacy Protections Will Hold the Spotlight .

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Paid Content Trends Planning Privacy Protection 80

Convert

MARCH 7, 2023

What Does ‘Privacy by Design’ Mean? For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. This lack of transparency is problematic for EU-based businesses that use GA.

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Content Marketing Institute

OCTOBER 25, 2018

Marketers should consider adding live video to their 2019 social media strategy. Start with small asks for name and email in exchange for more information and compelling content. Consider this a slow burn, using the data you have to start lead nurturing campaigns and adding more personal data as the relationship grows.

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Single Grain

FEBRUARY 15, 2024

When online information is as vast as the oceans, finding the right waves to surf is crucial. In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines.

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Search Marketing Tips Privacy Paid Search Agency 52

QuanticMind

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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