Ad Exchange Aggregators Information Privacy Protection 
Digilant
JULY 10, 2023
Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. What is a data clean room? or LiveRamp’s RampID. Why data clean rooms?
Digilant
JULY 10, 2023
Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. What is a data clean room? or LiveRamp’s RampID. Why data clean rooms?
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Salesforce Marketing Cloud
APRIL 21, 2022
But below the surface, there’s a whole world of added complexity as new marketing channels and technology emerge and companies adapt to shifting regulations and consumer expectations. To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. Watch the webinar.
Bluetext
DECEMBER 8, 2022
You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. Limit the use and disclosure of sensitive personal information. So who do these laws apply to?
The Customer
APRIL 14, 2020
August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security? 9 min It’s Data Privacy Day.
Litmus
FEBRUARY 27, 2024
In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.
Convert
MARCH 7, 2023
What Does ‘Privacy by Design’ Mean? For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. This lack of transparency is problematic for EU-based businesses that use GA.
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