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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

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Ethical advertising: How Quaker Oats helped feed America

Martech

Supporting the Quaker Oats “Good Starts Here” campaign, Good-Loop helped feed hunger-insecure families at scale, while fueling a 44% uplift in the perception of Quaker Oats as a brand focused on community good. Consumers now tune out ads as much as possible, through ad blockers , skipping or switching tabs or channels.

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4 New Year’s Resolutions for Media Publishers

Liveintent

Consider adding these four ideas to your New Year’s resolutions: 1. The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Start Planning Now for 2021 2022.

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Do you Really Need to pay Influencers?

Onalytica B2B

Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What can you offer this influencer in exchange for working with you? 3) Influencer Persona: This focuses on the way in which an influencer shares content, and where they sit in the wider influencer community.

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A Peek Inside 6 Successful Membership Sites

Ontraport

Gigi Guides is a site that provides members with curated local expertise to make traveling in Italy a unique cultural experience. For example, if a member has an upcoming trip to Rome, she’ll send out an email reminder two weeks in advance to make restaurant reservations and an email one week in advance with packing tips.

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5 YouTube features to use to boost engagement

Sprout Social

From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Search YouTube comments.

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. Eventually, people will begin to take notice and want to find out more what you have to say. Sunny points out that this is one of the most significant time wasters when it comes to social media marketing.