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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. Website: Consider adding a call-to-action button that promotes your webinar in the sidebar of every page, or drop in a blurb about your webinar on the homepage. Looking for simple, yet effective, ways to promote your webinar?

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Lead thresholding: Don’t do it

Capstone Insights

It’s the same with lead thresholding: it’s common in B2B SaaS, but it’s a bad practice which negatively impacts an organization’s growth. Lead thresholding is the practice of holding leads back (in a marketing automation platform) and only sending leads to a company’s CRM that meet a specified criteria, typically a lead scoring threshold.

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Need ideas?

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

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How to Manage Successful Webinars: A Checklist

Adobe Experience Cloud Blog

In exchange, your event should provide significant value to those that have chosen to participate. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Lead Management.

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Social Proof for Marketing: Definition, Benefits, & Examples for 2024

Optinmonster

By including social proof in your digital marketing, you can convince more of your leads to make a purchase. million websites using our lead generation software, the answer is definitely yes. You can show purchases, registrations, signups, or anything you want. We lead with the social proof of the size of our subscriber list.