Online Marketing Institute

JANUARY 4, 2011

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Martech

NOVEMBER 22, 2023

After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average. By implementing these strategies, you can get better ad results and maximize your advertising ROI.

Paid Content 113

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 113

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. B2B Marketing Exchange. Why attend: More than 1,000 participants in 2018, with more than 85 workshops and case study sessions.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Content4Demand

MARCH 21, 2023

At the recent B2BMX event in Scottsdale , my colleague Lori Culliton and I presented a workshop entitled, “Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content.” A bonus is that everyone featured in the eBook will want to share it on their social media channels, so you can get an exponential reach.)

Lead Scoring 81

Lead Scoring Lead Ranking Ad Exchange Multi-Channel 81

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. 4) Educate With Workshops and Demonstrations. Everybody values a learning opportunity, and workshops and demonstrations lend themselves perfectly to a virtual or hybrid world. Virtual conferences are a type of virtual event.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

ConvertKit

SEPTEMBER 13, 2019

First, you need to attract potential subscribers with a tempting offer—a task perfectly suited to using Facebook ads. But while ads are great for attracting an audience, your offer also needs to taste great—and that’s where your Facebook ad landing page steps in. The recipe for list building success. The problem?

Landing Pages 45

Landing Pages Facebook Ads Tips 45

Valasys

NOVEMBER 5, 2018

Testimonials and case studies. Your landing page gets added credibility as visitors get a strong social proof when they view testimonials. In order to generate leads, marketers use gated content which provides prospects with valuable data in exchange for their contact information. . Gated Content. Event Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

SpotMe Blog

JULY 1, 2021

Today, partners can be anyone from familiar brands to beloved social media influencers. They can also give you a social media boost if you plan to provide VIP access to any particular influencers or attendees. Think of all the ways you can imagine your attendees sharing their swag experience with others on social media.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Single Grain

JUNE 26, 2023

Navigating the world of franchise ads can be a daunting task, with the challenge of driving traffic to individual locations while maintaining brand consistency. They can achieve this by localizing franchisor advertising and establishing clear franchise social media policies. Work With Us What Is Franchise Advertising?

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Single Grain

NOVEMBER 8, 2019

Social Media. Case Studies. Social Media. Let’s learn more about each type of content, and why it works in its respective stage of the funnel using the start-up company Canary, “a complete security system in a single device”, as a case study. How to Improve Your Amazon Ads to Increase Sales.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Webbiquity

JUNE 6, 2011

Adding explicit or implicit promises to a relationship up front can kill it before it starts. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168