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How to get new clients for your agency

Anyword

You can exchange backlinks and generate traffic for SEO and rank better in google search. That’s the power of socialization and partnering with agency owners.Most leads early in the buying cycle seek education above anything else. Ads can be extremely useful in accelerating the growth of your agency. Facebook Ads.

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DTC brands are getting out-of-home (OOH) marketing wrong

ClickZ

An increasing percentage of OOH inventory is bought and sold programmatically , which allows buyers to deliver ads at specific times and to refresh creative quickly depending on a variety of factors, including location, time and audience data. New buying platforms are purposefully designed to look and feel like digital ad platforms.

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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. Well, yes, except now it's hard to keep all the new ad types and features straight.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. You are adding value by letting prospects know when something has been produced that they will consider helpful or important.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? What specific benefit will your reader receive in exchange for parting with his or her email address?

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance. This post from Mashable provides an example adding educated perspective on a recent news announcement. Develop badges, awards, and general ways bloggers can showcase recommendations.

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5 Impactful ABM Plays to get Your Pipeline Pumping

Inbox Insight

LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them. Always-on brand awareness is a necessity when it comes to the buying process as it keeps driving relevant, informative messaging to the buying committee in a subtle yet meaningful way.