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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

This is an ideal method for generating backlinks and creating buzz about your paper. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Paid Search.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. Pitch your story to tech, mobile, and industry journalists and bloggers.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Ad text: “Improve Sales Performance.

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Winning the Marketing Battle Between Help and Hype

Convince & Convert

In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the communities you operate in.” On top of that, another old mentality plays a big and very vocal role.

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Elements of a Successful Online Sweepstakes

SnapApp

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. Provide customer incentives.

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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

You should also share links to your website and products, but don’t overload customers with direct ads. 2) Utilize PPC advertising PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. You bid on a keyword, and ads are chosen based on bid amounts and the ad’s quality score.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBM supports open dialogue and the exchange of ideas. We believe that IBMers can both derive and provide important benefits from exchanges of perspective.