Optinmonster

APRIL 22, 2024

Good content is a foundation for a healthy marketing funnel. With content marketing, you can improve brand awareness, generate high-quality leads, and make sales. Steps To Generate Leads Through Content Marketing Good content cuts across your sales funnel. Lead magnets are non-negotiable for generating leads.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. For example, eCommerce website leads might: Click on your online ads. Download your lead magnet content. Emailing prospects a few times a week can be a great way to keep leads coming in. Visit your website or product pages.

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

Unbounce

MARCH 8, 2023

Embed lead capture forms directly in video content Should you be gating your best content? Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. The template approach is interesting because there’s a true value exchange. Let’s get cookin’.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Albacross

APRIL 24, 2019

By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. Now that we’ve figured out the main types of leads and identified the two main lead generation channels, we’re almost ready to jump into the best strategies for generating leads in 2019 and beyond. The internet wave happened!

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Unbounce

APRIL 14, 2020

Best practice to steal : Use landing pages to capture top-of-funnel leads, too. When you think about B2B landing pages, you often think about the bottom of the funnel. That’s where the top of the funnel comes into play. They used Unbounce to create a lead capture page targeting HR professionals.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

FEBRUARY 3, 2015

Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

SEPTEMBER 26, 2013

When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! Need an example? So, “bottoms up,” I suppose. So what’s inbound all about?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! A conversion path is a series of website-based events that facilitate lead capture.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167