Biznology

FEBRUARY 9, 2016

If you’re an experienced B2B direct marketer, this is probably not for you. In B2B, direct marketing copy leads the process, and finding a good direct marketing copywriter is almost as hard as going undefeated in the NFL. So with that in mind, this blog is focused on the basics. Like this post?

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

ClearVoice

FEBRUARY 12, 2021

What is direct-to-consumer (D2C)? This term describes a business model that has no retailers, brokers or other middlemen between the product or service provider and the consumer. It also describes the marketing approach used to reach, engage and convert potential customers through the company’s direct channels.

Ad brokers 59

Ad brokers Merchandising SEM SMS 59

illumin

MARCH 5, 2024

The apps on mobile devices would track the user’s information (such as location and online behavior) which would then be sold to data brokers and third-party data assets without the users’ consent. A mobile ID is a unique identifier based on mobile devices such as iPhone, Android, etc.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Biznology

APRIL 5, 2017

It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources. Find a data broker with experience in your target audience category. Ask around.

Ad brokers 163

Ad brokers Advertising Agencies Sample Ideal Customer Profiles 163

Semcasting

APRIL 11, 2018

” Perhaps this loaded legal phrase should serve as a linchpin for first and third party data collectors and data brokers going forward. Some would say that any collection, holding, or using, of the identity of a person for marketing purposes is the problem. Some would say the problem is that collection of data is allowed at all.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

Adobe Experience Cloud Blog

MARCH 10, 2015

I searched on my phone, landed on some broker page, filled out my information, and off it went to 52 different moving companies. For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Optinmonster

MAY 9, 2024

Buying email lists from list brokers is a bad idea. You may already have email lists from one of your previous direct marketing campaigns. A Word of Warning Based on what I said in the preceding section, you might get ahead of yourself, thinking that the faster you build a big list, the better. Don’t do it.

Ad Building 91

Ad Building Ad Exchange List Brokers Email Marketing 91