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Deliverability Blunders & How They’re Solved

eDataSource

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

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How influencers and content creators are reshaping brand strategies

Martech

Through authentic and personal engagement with their audience, influencers have earned a level of trust that traditional advertising can rarely achieve. Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Enhanced deliverability, better sender reputation and stronger customer engagement are on the table for those who will adapt. Soon, we realized real estate brokers were our gateway — they were more interested in energy savings, which indicated strong buying intent. You might wonder, will it be harder now to reach recipients’ inboxes?

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Televerde Announces Partnership with the UK Ministry of Justice and Expands Its Prison Workforce Development Program Internationally to Her Majesty’s Prison Styal in England

Televerde

The New Futures Network (NFN) is the specialist part of the UK prison service that brokers partnerships between prisons and employers. The NFN team of Regional Employment Brokers work across English and Welsh prisons to support businesses including Televerde and to establish job opportunities for serving prisoners and prison leavers.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Clarify how personalized the process is for your specific needs. Reporting and analytics Robust reporting and analytics should be a key deliverable from any lead generation partner. You want leads that closely align with your target audience and have been pre-vetted for sales readiness.

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B2B data decay and list rental – buyer beware!

Biznology

email address change (slightly less than above as some use personal email address). Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. At times list brokers or managers do not like to divulge client names, but press anyway. Here are the results: 3.8%

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This tool helps you unify brand messaging across multiple touchpoints through content personalization. They specialize in voice and video calls as well as cross-channel personalized messaging. Managed service providers can also use Adobe to manage websites for their customers. Here are the available features for each plan.