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Why being a CMO is better than being a CEO?

Seismic

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. They are not siloed, they are cross-functional.

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Lead Generation: 2 simple tips to determine cost per lead

markempa

Before you can even get close to what your lead costs are, you first have to define what a lead is to your organization, or as Atri Chatterjee, CMO, Act-on Software, simply said: “Just because you have a name, it doesn’t mean you have a lead.”. Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process [Case study].

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

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FMG Achieves 400% Growth in Enterprise Relationships, Enhances Offering

FMG Suite

“We were in search of an all-encompassing marketing solution that met our advisors’ needs and streamlined our compliance processes,” said Brian Petersdorf, Senior Marketing ​Manager at Baird. FMG’s platform surpassed our expectations in so many ways. Creative Lockdown for Publisher email, web, and social content.

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4 Marketing Trends to be Thankful For

B2B Marketing Traction

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. Buyers Rule. Buyers don’t want to be sold to anymore.