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The cookieless mobile world: how advertisers can stay competitive

illumin

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. The apps on mobile devices would track the user’s information (such as location and online behavior) which would then be sold to data brokers and third-party data assets without the users’ consent.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Insert Media Brokers. Content Licensing.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their blogs are also filled with stats and data, and developers will find their API docs useful. Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. Their blog, resource center, and case studies are also full of data-driven insights and statistics.

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How to Optimize Your E-commerce Site for Revenue

Convert

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies.

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How to Optimize Your E-commerce Site for Revenue

Convert

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Yet despite using these one-off integrations, trying to manage all of these connections is painful, and two vendors have appeared that broker these identities, Janrain and Gigya. ( Disclosure: Gigya is currently a client ).

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

” This sounds like a case study for great content that was really marketed well. Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API. Jay: Yeah, it’s a really good video. It doesn’t work.