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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Resellers or VARs.

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Zero Party Data: What It Is and Why You Need It

Oktopost

Third Party Data – collected from various sources and provided to you by a broker who may not have had any direct interactions with consumers. Why rely on zero party data when cookies, trackers, and third party brokers have the potential to deliver so much more information—whether the consumer likes it or not?

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The power of customer data across the journey: Acquisition

Martech

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.) to evaluate the impact of your social media campaigns.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. The winning bidder’s ad is served on the site. .

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

If you advertise on Facebook, you may be wondering how changes to the social media platform will impact your reach and ad results. Below, we’ll explain which Facebook ads targeting options are changing and what these changes mean for your social media and paid advertising strategies.

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What Is Quora? A Marketer's Guide to the Most Underrated Platform of 2018

Hubspot

Part of a social media manager's job is to filter through which platforms are or aren't relevant to their industry -- or, more importantly, their audience. For this reason, many of them display their professional titles and business affiliations as an added sign of trust in their response. What Is Quora? Check it out below.

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Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. What constitutes a valuable data exchange? Should digital privacy encompass more than just data? Click To Tweet.

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