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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Each of these is an opportunity to grow your presence and cross-linking is highly recommended. All rights reserved.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". Consider how you might use the interactive possibilities of the Internet and Web 2.0 Subscribe to this posts comments using RSS. Easy RSS Updates with PingShot.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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