Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”.

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Top of Funnel Activities Intent Signal Advertising Channels 112

Leadspace

FEBRUARY 14, 2020

And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Intent signals, or intent data , are indicators that identify accounts who are actively researching your line of products on the web. .

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Intent Signal Intent B2B Marketing Top of Funnel 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? That means, your potential prospects are actively looking for a solution to a problem they have. Or, at least, how active that intent is.

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Buyer Intent Intent Data Intent Work Management 62

Zoominfo

OCTOBER 15, 2020

The Leader in Buyer Intent. By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Not good enough.

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Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process.

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Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real-time, it takes time to process and package it for customers to actually use. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. VIDEO] Exactly how does intent data work?

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Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real-time, it takes time to process and package it for customers to actually use. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. VIDEO] Exactly how does intent data work?

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Intent Data Intent Marketing Analytics Tools Intent Signal 230

SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

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Buyer Intent Intent Intent Data Work Management 52

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

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Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 71

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

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NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

SEPTEMBER 14, 2023

With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

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In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real time, it takes time to process and package it for customers to actually use. Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. VIDEO] Exactly how does intent data work?

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Intent Data Intent Marketing Analytics Tools Intent Signal 130

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

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Intent Data Intent Intent Signal Account Based Marketing 62

Martech

OCTOBER 28, 2021

.” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­

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Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company. And avoid these display ad pitfalls.

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Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? Marketers can leverage the power of B2B buyer intent data in ABM, to monitor surges in intent topics.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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Marketing AI Intent Intent Signal Account Based Marketing 74

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.

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Intent Data Intent Top of Funnel Intent Signal 92

NetLine

JANUARY 30, 2024

In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts. INTENTIVE now boasts new integrations and functionalities to maximize intent.

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ANNUITAS

MARCH 21, 2023

The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

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DealSignal

APRIL 10, 2024

This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? What types of intent data are there?

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

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Heinz Marketing

MARCH 17, 2020

Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect. What buying and intent signals do they exhibit? What do they look like?

Marketing Budget 91

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 91

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.” The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Only B2B

SEPTEMBER 21, 2021

According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman. When you combine prospect signals with buyer intent data, you have a clearer view of how to make the most of customer insights. What Makes Intent Data More Valuable Than Other Types Of Data?

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Intent Data Intent Paid Search Agency Top of Funnel 114

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. Peek into the customer’s mind: The first step is understanding the different stages of your customer’s buying process.

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Intent Ideal Customer Profiles Work Management Marketing Management 40

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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SalesIntel

MAY 13, 2024

Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase. How Intent Data is Collected Website Behavior Tracking: Analyzing website visits, page views, and content consumption patterns to identify intent signals.

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Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Albacross

JANUARY 19, 2022

Here are 5 steps to activate your intent data and make your outreach easier. Intent data gives you the power of predictability based on collecting real-time website activities. Define which activities are “buying signals”. B2B buyers only spend 5% of their time talking with sales.

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Intent Data Ideal Customer Profiles Intent Top of Funnel 52