Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. Marketing Automation User Conferences.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Inbound Marketing Automation. What Does it Do for You?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. But I expect the sales automation vendors to take the business for themselves. Users can drill into the details of each account, including Web activities, emails and score history. - There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Conversica

OCTOBER 9, 2018

Keep your list fresh and active! . Use your marketing automation software to automate messages based on audience behavior. Set up triggers in your automation system that move contacts to different communication buckets depending on how they interact with your content. Behavioral triggers.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot is probably both the most active and most popular blog of this list. Market2Lead Marketing Automation and Lead Management blog. He writes in-depth posts on Marketing Automation best practices.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. Honestly, marketing automation is hard to adopt. In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

APRIL 21, 2009

In theory, those could be defined even before a marketing automation system is selected. This makes sense to a certain degree, since a demand generation system allows vastly more activity, specified in more detail, than was possible without one. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

ViewPoint

JULY 11, 2011

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

thePoint

MAY 25, 2018

You will probably get the most automated process (inputs/reporting) from these agencies. Lead Generation, Lead Management & Lead Nurturing. Note I will cover the significance and value of leads in great detail in a later chapter. Were you just waiting for this part? Well, let’s dig in!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Online Marketing Institute

NOVEMBER 4, 2010

Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them. Prompt, efficient, and effective follow-up to these leads is therefore paramount. As already stated, the lead may already be as much as a week old. This is key for a number of reasons: 1. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Lead Liaison

DECEMBER 31, 2018

They have rapidly become the global leader in event lead management. The company, known worldwide for their marketing and sales automation solutions , has been hyper-focused on supporting live marketing events over the last year. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.),

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

LeanData

MARCH 30, 2022

Every company’s Salesforce instance is the hub or “system of truth” that connects other platforms, like Marketo for marketing automation, 6sense for organizational intent data, or High Velocity Sales (HVS) for structuring cadences and streamlining sales/marketing touch points. The possibility doesn’t end with Leads either.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Televerde

MARCH 3, 2020

Manufacturing processes are rapidly and increasingly becoming automated. With constant changes plaguing our industry, how are we expected to have time (or budget) to worry about things like lead generation, follow-up, and ROI from marketing? Do you have any advice or suggestions for us? Manufacturing Marketer at B2B firm, Omaha, NE.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Eloqua volunteered that they couldn’t do this, which I appreciated. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Marketing then can continue nurturing the lead.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Marketing then can continue nurturing the lead.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions. Lead: Represents a person or company not yet qualified into a contact. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. or maybe, “Why Eloqua?” I read every one of them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Heinz Marketing

JANUARY 22, 2018

Or if that lead came into, let’s say, a webinar. The automated response might be, “Dear Customer, thanks for attending the webinar,” but it would be better to say, “Hey, Matt. We look at Marketo and Eloqua and others that have been in this space, and really created new sub-categories in industry.

Marketing AI 58

Marketing AI Top of Funnel Work Management Enterprise Management 58