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How to Improve your e-Commerce Performance using Social Media

Biznology

Choose the Right Social Media Networks for Your Business. Each social media has a dominant audience. For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. Also, the frequency of your posting can matter. It’s all about paid social media ads.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals. Start by looking at your company-level marketing personas if you have them.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore.

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How to Define Social ROI for B2B marketing

Valasys

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

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How B2B Marketers Can Measure Social Media ROI

Launch Marketing

Social media strategy and the metrics that support it should be based on two factors – your organizational goals and the outcomes you want your social efforts to bring about. When your social media goals are closely aligned with your organization’s business goals (e.g., Use the Right Tools for Social Media Measurement.

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Best Practices to Develop a B2B Social Media Strategy

Launch Marketing

Twitter profile picture: 400×400. Twitter profile cover: 1500×500. Twitter post: 440×220. Key questions to consider when setting up your social media profile: Am I aligned with the brand voice and style guide set by the organization? In addition, 9 out of every ten B2B companies are on LinkedIn.

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The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

This is the plight many B2B companies face, but marketing qualified leads are the solution. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Only high-interest activities should trigger the transition from MQL to SQL. Which makes sense, right?