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KoMarketing Associates
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. Final Thoughts.
Seismic
DECEMBER 14, 2021
The biggest takeaway from our internal LiveSocial program is that individual users put their own spin on their social engagement strategy. Check out a few of their stories and you’ll see how they use their social media presence to create value for their audience, as well as contribute to the company brand.
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Martech
MARCH 30, 2023
Revella recommends a series of phone, online video or in-person interviews with a select group of customers to gather these five insights. Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. Where did they gather information? Who helped them?
Writing on the Web
AUGUST 29, 2012
If you want to create content that engages readers, you need to know their online habits and interests. Content marketing requires that you publish frequently on your site, your blog, and in social media. What are your online reading habits, blogs, websites, articles, videos, podcasts? What about you?
KoMarketing Associates
MAY 1, 2018
If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.
Industrial Marketing Today
AUGUST 27, 2012
That article has generated a very active conversation for both sides of the argument. Meet your customers where they are choosing to learn – online. See Problem-centric Industrial Marketing ). Make sure your digital content focuses on helping them make an informed decision while moving the needle for you.
Adobe Experience Cloud Blog
MARCH 16, 2015
After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. Social data is everywhere—but how do you transform it from a siloed data set into something that can help you run your business? Activation : Conversion through the buying cycle.
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