KoMarketing Associates
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Sales, Marketing, Social Media & Lead Generation. Data Science.
Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. If you’re strapped for resources (who isn’t?)
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Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. If you’re strapped for resources (who isn’t?)
Sprout Social
OCTOBER 22, 2019
Have a clear idea of what the typical customer looks like for your business. See what kind of followers they have and what kind of posts they are publishing. Just enter their social media handle and the tool will generate a comprehensive audit report of their account. Ask yourself what your product is and what it does.
Industrial Marketing Today
AUGUST 27, 2012
Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. P.S. That article has generated a very active conversation for both sides of the argument. However, the way potential buyers look for information has.
KoMarketing Associates
MAY 1, 2018
If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.
EveryoneSocial
FEBRUARY 1, 2021
When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. Best B2B Social Media Platforms.
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