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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Sales, Marketing, Social Media & Lead Generation.

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. P.S. That article has generated a very active conversation for both sides of the argument. However, the way potential buyers look for information has.

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How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those who do are 74% more likely to get strong results - Orbit Media. . . . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . .

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

Orbit Media Studios. Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. The takeaway: Personalization makes content marketing messages feel more customized to the individual. Social Media Examiner. TopRankBlog. Ascend2. .