Active Conversion Buying Cycle Custom Publishing Media 
Industrial Marketing Today
AUGUST 27, 2012
Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. P.S. That article has generated a very active conversation for both sides of the argument.
SnapApp
DECEMBER 4, 2017
Those who do are 74% more likely to get strong results - Orbit Media. . . . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . .
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