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Kids and keyboards don’t mix for social media managers

Biznology

Enterprising journalist Mikael Thalen from the Daily Dot wanted to get to the bottom of it, so he issued a Freedom of Information Act (FOIA) request and received the explanation. And while this incident is so, so, so relatable in these work-from-home COVID Times, it also serves as a good cautionary tale.

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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

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Three Tips for AI Companies to Break Through the Noise

Walker Sands

As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company that wants to use AI in their business — to gain earned media coverage for their solutions. To break through the noise, AI companies can no longer rely on novelty for storytelling.

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Digitizing Telcos

Biznology

Long lock-ins: Carriers lock people into long contracts with penalties (18 months, usually) in an attempt to reduce churn – which means that 95% of consumers are not in the market at any given moment. They also expect their providers to be responsive, flexible, and know just what they need.

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B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It’s great.

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Creating brand awareness

Ontraport

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills.

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Social Media Events Calendar and Advice Guide

Convince & Convert

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Here’s the public events where I’ll be, and hopefully I’ll see you at one or more of these. What makes event-based learning worthwhile is the in the flesh interactions. please put them in the comments.