Unbounce

JULY 14, 2020

They need to clearly see the value on the other side of that “sign me up” button. . That value is communicated through more than just copy. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. They need more than a blank form field.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B test key campaigns.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Leads should: Have enough money to afford your solution.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. What’s a lead capture page, and how do you use it to generate more leads? What is a lead capture page?

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

PureB2B

JULY 17, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. There are free lead generation strategies that can be just as effective as expensive alternatives.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

PureB2B

JULY 18, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. There are free lead generation strategies that can be just as effective as expensive alternatives.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Hinge Marketing

JANUARY 22, 2016

One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call.

Lead Generation 48

Lead Generation Sales Qualified Leads Campaigns Generation 48

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be. But will they?

Trade Show 48

Trade Show Lead Liaison Tips Lead Capture 48

PureB2B

FEBRUARY 8, 2022

How long do leads stay valid, active, and relatively fresh? A study by Harvard [EM1] has found that companies that responded to leads within an hour were seven times more likely to qualify that lead compared to those who waited just an hour later —and more than 60 times than if they waited 24 hours or longer.

Contacts 48

Contacts Sales Qualified Leads B2B Intent Data 48

PureB2B

FEBRUARY 8, 2022

How long do leads stay valid, active, and relatively fresh? A study by Harvard [EM1] has found that companies that responded to leads within an hour were seven times more likely to qualify that lead compared to those who waited just an hour later —and more than 60 times than if they waited 24 hours or longer.

Contacts 48

Contacts Sales Qualified Leads B2B Intent Data 48

SmartBrief - Marketing

AUGUST 14, 2023

A talented and seasoned in-house lead with a deep rolodex and a supporting junior team can better connect the company’s voice and generate coverage than many PR firms. This is such a mission-critical element of your business that it doesn’t make sense to outsource lead capture and nurturing efforts.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Vidyard

MARCH 17, 2015

We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Act-On does this frequently with their 15 Minute Marketer campaign. Learn more!

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

SalesIntel

DECEMBER 6, 2023

However, let’s quickly learn the significance of the top sales tools in the 21st century. What are Sales Tools? Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? What is Inbound Lead Generation?

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? Want to learn how to get more leads and increase your online sales? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. After all, today’s leads are tomorrow’s customers.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Lead Liaison

JULY 13, 2017

Salespeople can realize a number of gains from marketing automation software, such as better, more qualified leads, key alerts, reports that identify new leads, and more. However, they’re not always clear on what they should tell their sales team once they bring the software in-house.

Marketing Automation Services 49

Marketing Automation Services Top of Funnel Marketing Automation Marketing Management 49

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Sounds great, right?

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Onalytica B2B

NOVEMBER 12, 2018

Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. DOWNLOAD EMPLOYEE ADVOCACY 2.0.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Salesforce Marketing Cloud

JANUARY 23, 2024

According to Harvard Business Review , the first five minutes of prospect contact are make-or-break for hooking leads, much like landing that second date. However, effective lead management is not all about the first impression. What you’ll learn: What is lead management? Why is lead management important?

Sales Management 64

Sales Management Lead Management Work Management Marketing Management 64

PureB2B

MAY 30, 2022

In this article, we’re going to show everything you need to know to get started with a sales funnel. What is a sales funnel? How to add more leads to your funnel with Leadiro. What is a Sales Funnel? So, what is a sales funnel and why should you care about building one? The ABM Sales Funnel.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

NOVEMBER 15, 2011

Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales. Step 1: Identify and Understand Your Leads.

Lead Management 28

Lead Management Lead Ranking Lead Scoring Work Management 28

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. . So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Lead management. email, mobile, social media, and websites).

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Markempa

AUGUST 12, 2021

The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133